There are many television shows today that
focus on home staging. If you have not watched
any, do yourself a favor and tune in. They all
say the same thing: do not even consider putting
your house on the market until you have taken
a close look at its condition. Experienced real
estate professionals know that you only have
one shot at impressing potential buyers, so
take some time to prepare your home for showings.
You will be rewarded with a faster sale and
a higher offer.
Start with the Basics
Everything from floors to windows must be spotless.
Remember to clean the oven and other major appliances.
Skylights should be crystal-clear, too.
Kill the offensive odors. They're the first
thing buyers' notice, and often a permanent
turnoff.
Eliminate clutter.
Put away small kitchen appliances and other
items that are sitting on countertops and tables.
Remove photographs from tabletops.
Organize the closets.
Outside Tasks
Clean the drain gutters. Buyers almost always
comment if gutters are full of leaves and it
makes them question other maintenance issues.
Store or organize items that make the yard
look messy.
Make your front entry inviting. Decorate it,
paint the door or buy a new door. It's the first
look at your house, so make it a good one.
Tips for Vacant Homes
Vacant homes often greet agents and homebuyers
with a blast of stale or mildew-laden air. As
soon as buyers smell mildew, they are out the
door. Deal with the mildew before you list the
house.
Have you ever noticed that during colder months
the interior of a house without heat always
feels colder than it is outside? Leaving the
heat or air conditioning running while a home
is on the market reduces odors and makes the
house more inviting. Keep the lawn and landscaping
tidy, even if you have to hire someone to do
it.
Don't take it Personally
The first step is to separate yourself from
any personal feelings you may have about your
home. It's not your home now; it's a commodity
you intend to market. As the seller, you must
trust your own instincts. Try to evaluate your
house as if you are seeing it for the first
time.
If you were a homebuyer, what would you think
about the house?
What changes would make immediate improvements?
What are the home's best features and how can
you show them off?
How about a look that says, "comfort"
or a popular decorating theme, such as the vintage,
casual look of Shabby Chic.
Create a Mood
Is there a mood that you'd like to create? If
you're near water, how about breezy fabrics
and blue-green colors that remind us of the
beach? If you're in the mountains, perhaps you
could go rustic. Study the house, brainstorm,
and speak to your friends or family members
about possible ideas.
Pack It Up
Pack away most of your family photos. Buyers
should be able to imagine their own possessions
in the home. When homebuyers start deciding
how their furniture will fit into your rooms,
you're on your way to a contract.
Pack up the bulk of large, personal collections,
so that buyers don't get so distracted by them
that they forget to look at the house.
Make It More Spacious
Remove excess furniture to make rooms appear
more spacious.
Clean and organize the closets.
Store boxes in an out of the way location or
rent a temporary storage unit so you can de-clutter
every part of the house.
Expose Desirable Features
Remove rugs if they're covering up nice hardwood
floors.
Remove heavy drapes that keep out natural light,
especially if there's a great view out the windows.
Add Some Life
Living (not artificial) plants go hand-in-hand
with nearly any home staging theme.
Freshen Up
How about a coat of fresh paint? Are walls in
the house dingy? Are the colors dated? Should
you clean curtains or other window ornaments?
Create a Mood
Bake bread during showings, or place a fresh
loaf in a basket on the counter to create a
warm and homey atmosphere.
Classical music playing softly in the background
is nice, but choose something that enhances
the mood you are trying to create. For example,
in the Blue Ridge Mountains, locals and out
of town buyers react positively to Appalachian
folk music playing softly in the background.
Essential Curb Appeal
In addition to keeping the lawn nicely trimmed,
there are other elements you can add to grab
a buyer's attention before they walk in the
door:
Use outdoor lighting. It does wonders in the
evenings when many homebuyers do drive-bys of
properties.
Buy an attractive doorknob set.
Sweep the driveway; pressure wash the house
or sidewalk if necessary.
Enhance landscaping.
A great overall impression is often enough
to make a buyer more lenient about minor repairs
that may be required. You want them to fall
in love with the house as soon as they see it
from the street.