.gif) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
 |
|
|
|
Marketing
Plan
Kentucky properties are some of the
most sought-after properties in the country.
Marketing such properties requires an expert
with discretion, a myriad of contacts and
extensive experience in selling exceptional
Real Estate. Ellen goes beyond standard
services and provides a full-service promotional
approach that takes your Customized Marketing
Plan to a higher level. Ellen's
Marketing Plan gives Seller's the distinct
marketing edge in the Local, National and
Worldwide Markets.
Upon placing your property on the market,
Ellen will:
- Place your property on the Regional Multiple
Listing Service .
-
Arrange high
resolution photography for your property.
-
Prepare full-color
Interim Property Brochures, ready for distribution,
in approximately three business days of the
marketing term.
-
Place a custom
sign on the property to enhance pricing, credibility
and quality, with a rider directing buyers
to her website EllenBDavis.com, in order for
them to view the internet feature sheet
brochure of your property and the Virtual
Tour of your home.
- Prepare a Customized Marketing Program
through Ellen's In-House Marketing Director which
may include advertising in local, newspapers
and/or magazines on a scheduled basis.
- Promote your property through Coldwell
Banker Just Listed Postcards, distributed
to select neighbors in your area.
- Design and prepare a full-color, professionally
written Property Brochure for distribution to
prospective buyers and targeted marketing areas.
- Distribute Property Brochures , when
applicable, to Select Prospects and/or REALTORS®.
- Prepare a Press Release regarding your property
for distribution to Local and Metropolitan Media,
when warranted.
- Create extensive property exposure through Ellen's
website EllenBDavis.com, and sections
of coldwellbanker.com, with thousands of viewings
per month.
- Prepare a professional Virtual or Web
Tour of your property for distribution
to buyers at open houses, direct mail,
email, to send upon request to prospective buyers,
and to distribute to cooperating real estate
agents.
- Your home, when applicable, will be the featured
"Pop Up" property on Realtor.com in your area.
- Advertise your property , when applicable,
through the full-color Regional Coldwell
Banker Homes, distributed 12 times per year
through direct mail to your local area.
- Place a property ad for your property, when
applicable, in the duPont Registry, available
on newsstands in all 50 states and 54 countries,
with a circulation of 111,000, including Professional
Athletes, Celebrities, Fortune 500 and Forbes
400 Executives, and Airline Shuttle Programs.
- Hold a Open House to assure maximum exposure
to the area's finest REALTORS®. On an
agreed upon basis, hold open houses with corresponding
ads in the Courier Journal Kentucky's
largest newspaper, and announcements on Ellen's
award winning website, EllenBDavis.com.
- Attract more home buyers through Television
and National Direct Advertising... providing
name recognition and high- level exposure of
Coldwell Banker.
- Create more buyers for your property through
our International Network of more than
3,400 offices and 93,000 Sales Professionals.
- Secure prospective purchasers for your property
through Coldwell Banker affiliation with
Cendant Mobility Services, the largest
Relocation Network in the World, handling 70%
of the Fortune 500 Company moves and 50% of
its National Relocations.
- When applicable, your property brochure, video,
photos, Broker's Open Houses and Open House
information will be sent to the top 250 Agents
in the Master Brokers Forum, national &
international agents, and buyer's through
Ellen's E-Mail Newsletter.
- Create prospect awareness for your property
through one of the largest Broker Referral Networks
in North America, generating over 125,000 referrals
each year.
- Network with other REALTORS® on a daily
basis, by telephone, e-mail or direct mail.
- Present your property to past, present and
future Coldwell Banker prospects interested
in your type of property, area or price range.
- Handle financing and closing procedures through
our Mortgage and Title Services, if requested
or other professionals.
- Make Coldwell Banker's Home Protection
Plan available to you and your buyer to
protect against unexpected repairs and increase
your property's salability. Coldwell Banker
Home Protection Plan insured by AON Home
Warranties. Through your purchase of a Coldwell
Banker Home Protection Plan, not only are you
offering protection to your buyer, but your
home will be insured against any covered mechanical
system or major built-in appliance breakdown
for the first 180 days of your listing.
- Keep you informed regarding showings, inquiries,
advertising and overall activity by phone, mail,
written reports, and on 'My Unique Home' , Ellen's
Client On Line Activity Report.
It is Ellen's goal to provide each of
the above services for every Listing whenever
possible.
PREVIEWS® VS. SOTHEBY'S &
CHRISTIE'S
| Previews® |
Sotheby's |
Christie's |
| Largest Broker in US and Internationally
with over 3400 offices & 93,000 Sales
Professionals |
21 company owned offices worldwide |
No company owned offices |
| 231 International Offices in 35 countries |
International Offices in 15 countries |
International Offices primarily in North
America |
| Premier Luxury Residential Firm, selling
54% of the $1 Million Plus homes in the
US |
Dominates in limited, select markets only |
Limited luxury market share |
| Dominates the Luxury Residential Market
in 24 states |
Domination primarily in local markets |
Limited market domination |
Coldwellbanker.com, and realtor.com - 10.5
Million property viewings per month
on related websites |
Brochure Information Display System in
60+ locations worldwide
Website statistics not available |
Developing Brochure Display System
Website statistics not available |
| TV Advertising in aggressive time schedules
on ABC, CBS, NBC, ESPN, Discovery, Lifetime,
TLC, Food Network, A&E and Biography |
No TV Advertising |
No TV Advertising |
National/International RE Publications:
Previews® Exceptional Florida Properties
Previews® Luxury Homes Portfolio (Quarterly)
Real Estate Buyer's Guide (13 times/yr.)
DuPont Registry - Real Estate Only (100,000
copies)
Unique Homes
Previews® Portfolio of Exceptional Homes
National & International Newspaper Advertising
such as LA Times, Chicago Tribune, Financial
Times,
New York Times, Hollywood Reporter International
Herald Tribune & Wall Street Journal |
National/International RE Publications:
Limited Real Estate Section in Art/Auction
Magazine
Not available
Not available
Local Broker Responsibility
Local Broker Responsibility
Not available
Local Broker Responsibility
Local Broker Responsibility |
National/International RE Publications:
Christie's Great Estates Magazine
Not available
Not available
Local Broker Responsibility
Local Broker Responsibility
Not available
Local Broker Responsibility
Local Broker Responsibility |
| Marketing in Upscale Resorts, on Selected
Cruise Ships Via Proprietary Magazines,
Closed Circuit Television and/or Broadcast
Media |
Not available |
Not available |
Referral & Relocation:
Coldwell Banker represents Cendant Mobility,
the largest
Relocation Network in the US, handling 70%
of the Fortune 500 Company moves & 50%
of its National Relocations |
Referral & Relocation:
Limited Art & Antique Collectors who
may be looking for property
Office Referral Network only |
Referral & Relocation:
Limited Art & Antique Collectors who
may be looking for property
Office Referral Network only |
70 year Real Estate Track Record - Previews®
100 year Real Estate Track Record - Coldwell
Banker |
30 years in Real Estate |
Not Licensed as Broker |
| Available to qualified, trained agents |
Available to all agents |
Available to all agents |
| Previews® marketing/advertising included
in Brokerage Fee |
Increased Brokerage Fee or marketing cost
to seller often charged |
Magazine advertising only |
Property Brochures available within 3 or
4 days
(Professionally written and designed) |
3-5 week turnaround for Property Brochures |
Local Broker Responsibility |
| Full-service National & International
Company |
Limited Services provided by Local Broker
only |
Limited services provided by Local Broker
only |
The information contained herein is believed
to be accurate, but may change from time-to-time.
|
|
|
|
 |
|
 |
|
|
|
|
|
|
|
|
|
| |
